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News

Maximus Neighbourhood Creative Competition gives OOH a boost

Lockdown has inspired many of us to try things we have never done before and to make the most out of what was a pretty challenging time! This was also true for team Maximus as we navigated our way through a new way of working and engaging with our clients.

Outdoor advertising like other media channels had to hit the rest button proving itself to be a force for good with the power to engage and uplift. We saw many amazing and inspiring heartfelt creative campaigns supporting the NHS and messages of solidarity and hope that brought local communities together.

Over the past few months, we have also seen significant behavioural changes with more people staying in their local neighbourhoods and adopting new ways to travel and socialise, giving roadside OOH a new and renewed sense of purpose.

For all the reasons listed we decided to engage with our clients and brands and encourage them to look at lockdown and the post-lockdown world as an opportunity to build brand trust through our MAXIMUS NEIGHBOURHOOD CREATIVE IDEA COMPETITION.

Our competition was put together to celebrate the importance of neighbourhoods and find ways to reach the new commuter and community audiences through well thought out brand campaigns and hyper-local messaging using our network of 30 Urban Canvas sites.

 

Winners

We were blown away by the support for this competition and how many people actively engaged, took the time to participate and understood the value of neigbourhoods during these unprecedented times. We were also extremely lucky to get some of the leaders in the OOH world to judge the competition including:

  • Andre Sallowicz | Creative Director | adam&eve DDB
  • Jonathan Conway | Chief Strategy Officer | Talon
  • Lucy Cutter | Activation Director | Kinetic
  • Susie McAvoy | Business Director | Rapport
  • Tamara Cross l Executive Director, Head of Creativity and Innovation | Manning Gottlieb OMD

We received some fantastic entries and the below 3 winners were selected for their understanding of the brief and submitting a creative idea that resonated in a post-lockdown neighbourhood environment:

William Lloyd l Senior Account Manager l Rapport
Campaign Idea: AMEX – High Street Bounce Back
Urban Canvas Locations:
Stoke Newington, Dalston Central, Peckham High Street, Denmark Hill,
Mile End – Bow Road, Hammersmith Broadway, Clapham High Street
& Shepherds Bush – Uxbridge Road
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Our judges commented that it was a very local and transferable campaign that would draw attention to small businesses and resonate with ‘the supportive consumer attitude towards helping local high street survive and bounce back’

Alice Furlong & Ruairi Biollo l Client Account Manager l Manning Gottlieb OMD
Campaign Idea: Uber Rides – The Homegrown Heroes
Urban Canvas Locations:
Old Street, Shoreditch, Peckham High Street, Camberwell & Brixton
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Our judges commented that this idea really delivered on brand trust through championing real drivers and using emotive language that would build a strong connection with a local audience.

Joshua Steel l Client Manager l Talon
Campaign Idea: Google Multi Apps – Nearest & Dearest
Urban Canvas Locations:
Dalston Junction, Brixton Academy & Old Street
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Our judges commented that this smart and hyper local campaign idea delivered a strong and supportive message and really championed the local high street.

 

Thank you again to everyone that participated and we look forward to our next out-of-home competition!