About us

With 14 years of pure organic growth and no external investors, Maximus is now the only privately owned major UK based Out-Of-Home advertising company.

Originally formed as a premium billboard developer specialising in City centres, we have since grown to become the market leader in mega sites across the UK, with an ever-expanding network that includes some of Europe’s most iconic locations.

Our heritage in new billboard site development is the foundation of our business and stems from landlord relationships that include all sectors of the property market including funds, public companies, government agencies and private landlords.

Through delivering time after time we have built a reputation for excellence and from this we have gained the trust of many of the World’s largest companies who we are proud to name as our clients. This unique position gives us access to an unrivalled portfolio of property enabling us to provide some of the best locations and networks for advertisers to showcase their brands to the world in a truly memorable way.

Our story


Founder Ashley J Smatt agrees first site contracts with landlords


Plywood, paper and paste, billboard sites deployed around East London


Sales partnership agreed with Primesight on Commercial Road


Retained by Clear Channel as exclusive independent site developer


Retained by Outdoor Plus as site developer


Division created representing landlords in the maximisation of outdoor media income on large property portfolios

Assets under media management reached 12 billion pounds


Launch of large format Mega Banner division at Fulham High Street in partnership with Clear Channel


‘Live’ special events division is launched with the Notting Hill Carnival and Oxford v Cambridge Boat Race


Agreements reached with all major outdoor media buyers, planners and agencies


Fulham Broadway Mega Banner launched with The Beatles on iTunes. Marking the beginning of a relationship with Apple


Formation of 5 Divisons: Mega Banners, Urban Canvas, Live, Roadside and Retail


Awarded Liverpool City Council contract


UK wide expansion completed with the launch of our first national campaign


First roadside digital assets unveiled in London with the M4 Max Tower


Maximus consolidates position as UK market-leader launching sites in both Glasgow and Edinburgh


‘Live’ division secures official sponsorship rights for the Notting Hill Carnival


International expansion to New York and Los Angeles