About us

With 14 years of pure organic growth and no external investors, Maximus is now the only privately owned major UK based Out-Of-Home advertising company.

Originally formed as a premium billboard developer specialising in City centres, we have since grown to become the market leader in mega sites across the UK, with an ever-expanding network that includes some of Europe’s most iconic locations.

Our heritage in new billboard site development is the foundation of our business and stems from landlord relationships that include all sectors of the property market including funds, public companies, government agencies and private landlords.

Through delivering time after time we have built a reputation for excellence and from this we have gained the trust of many of the World’s largest companies who we are proud to name as our clients. This unique position gives us access to an unrivalled portfolio of property enabling us to provide some of the best locations and networks for advertisers to showcase their brands to the world in a truly memorable way.

Our story


Sole trader Ashley John Smatt commences site finding


The erection of paper and paste classic plywood billboards commences around East London


First back to back deal reached with Primesight on Commercial Road


Formation of King Media Ltd

Retained by Clear Channel as exclusive independent site developer


Retained by Outdoor Plus as site developer


Formation of King Media Management, representing landlords in the maximisation of outdoor media income on large property portfolios

Assets under media management reached 12 billion pounds


Launch of large format Mega Banner division at Fulham High Street in partnership with Clear Channel


King ‘Live’ special events division is launched with the Notting Hill Carnival and Oxford v Cambridge Boat Race


Agreements reached with all major outdoor media buyers, planners and agencies


First self–sold Mega Banner developed at Fulham Broadway with the launch of the Beatles on iTunes


King Out-Of-Home forms 5 Divisions: Mega Banners, Metro Banners, Live, Roadside, Retail


Awarded Liverpool City Council contract


UK wide expansion completed with the launch of our first national campaign


First roadside digital assets unveiled in London with the M4 Max Tower


King rebrands entire business to MAXIMUS

marking our entry into the European "Maxi" billboard sector


Maximus consolidates position as UK market-leader launching sites in both Glasgow and Edinburgh


‘Live’ department consolidated with official sponsorship rights secured for the Notting Hill Carnival


International expansion rolled out with offices due to open in New York and L.A.