Our Journey

Since 2001 we have continually grown, becoming the market leader in mega sites across the UK, with an ever-expanding network that includes some of Europe's most iconic locations.

2024

Launch of our 'Digital Screen' division on high streets nationwide across the UK, bringing much needed commercial activity back to our neighbourhoods and local businesses

2023

Rebirth of our 'Classic' division, where our business began 20 years ago, bringing the beauty of traditional billboards to our clients on a nationwide basis

2022

Max Planet launched PVC-free as default print material with carbon offset on all PVC-free campaigns

2021

Maximus Atlantic launched with the US expansion of our 'Neighbourhoods' network to key US cities

2020

International expansion to New York and Los Angeles

2019

'Live' division secures official sponsorship rights for the Notting Hill Carnival

2018

Maximus consolidates position as UK wide market-leader in Mega sites launching new locations in both Glasgow and Edinburgh

2017

King rebrands entire business to MAXIMUS marking our entry into the European "Maxi" billboard sector

2015

First roadside digital assets unveiled in London with the M4 Max Tower

2014

UK wide expansion completed with the launch of our first national campaign

2013

Awarded Liverpool City Council contract

2012

King Out-of-Home forms 5 divisions: Mega Banners, Urban Canvas, Live, Roadside, and Retail

2011

Fulham Broadway Mega Banner launched with The Beatles on iTunes. Marking the beginning of a relationship with Apple

2010

Agreements reached with all major outdoor media buyers, planners, and agencies

2009

King 'Live' special events division launched with the Notting Hill Carnival, London Marathon, British Grand Prix, Pride and the Oxford V Cambridge Boat Race

2007

Launch of first large format Mega Banner on Fulham High Street in partnership with Clear Channel

2006

Outdoor media management enterprise formed to represent landlords in the maximisation of outdoor media income on large property portfolios

2005

Retained by Outdoor Plus as site developer

2004

Formation of King Media Ltd Retained by Clear Channel as exclusive independent site developer

2003

Sales partnership agreed with Primesight on Commercial Road

2002

Plywood, paper and paste, billboard sites deployed around east London

2001

Founder Ashley J Smatt agrees first contracts with landlords

Our clients

WE ARE PROUD TO DISPLAY MANY OF THE WORLD’S GREATEST BRANDS

Making a Difference

We are passionate about creating positive change in the places where we work, for the people in those communities, and for the planet as a whole.

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Landlords

The cornerstone of our business stems in strong and lasting relationships with landlords across all sectors of the property market.

Locations

Developing the greatest sites at the heart of city centres across the UK and the coolest neighbourhoods.

Campaigns

Consistently delivering iconic Out of Home campaigns for the world’s greatest brands.