BRIGHTON MARATHON
High visibility sites along the route of Britain’s biggest coastal marathon provide access to 20,000 runners taking part in the UK’s third largest race, all enjoyed by more than 120,000 spectators in a party, festival vibe.
High visibility sites along the route of Britain’s biggest coastal marathon provide access to 20,000 runners taking part in the UK’s third largest race, all enjoyed by more than 120,000 spectators in a party, festival vibe.
For many, both runners and spectators, a marathon is a once in a lifetime experience. They’ll remember it forever, a unique opportunity for advertisers to tap into a heightened emotional state and embed their message into these lifelong memories. The more emotional an experience, the greater the potential for recall.
The Brighton marathon is a celebration of health, fitness, and performance. The ultimate festival of physical performance and achievement in the South, it presents a unique and powerful opportunity for OOH advertisers to permanently associate themselves with these values and capitalise on consumers’ desire to boost their health and wellbeing.
The Brighton marathon draws people from across the South East and beyond, 20,000 runners and 120,000+ spectators - a unique opportunity for effective communication. The challenge is for brands to rise above the crowd. The Maximus Brighton marathon portfolio is positioned in eye-catching high level locations, dominating the eyeline, and showcasing just one brand at a time. Brighton also offers great dwelltime as spectators continue to party on the beach or nearby cafes and bars.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.