Outdoor advertising has the power to engage and uplift.

 

Over recent weeks we have seen some inspired and heartfelt creative campaigns that have spread messages of solidarity, support and hope and brought communities together. As we move into a post-lockdown environment, we are likely to see significant behavioural changes as people spend more quality time in their local neighbourhoods, work from home and adopt new ways to travel as public transport capacity reduces by up to 90%.

 

These behavioural changes will increase the importance of roadside out-of-home more than ever and our Urban Canvas network offers the perfect solution to target people returning to London streets both in their local neighbourhoods and with new commuter habits to avoid public transport.

 

We love the AMEX ‘Shop Small’ neighbourhood campaign and its support of the local high-street, SO much so it has inspired us to launch the  MAXIMUS NEIGHBOURHOOD CREATIVE IDEA COMPETITION.

 

 

WHAT YOU CAN WIN

First Prize: An Urban Canvas banner worth £42,000 for a client of your choice for 2 weeks and a bottle of Smatt’s Jamaica Rum for you and 10 members of your team.

 

10 x Runners Up: A bottle of Smatt’s Jamaica Rum delivered to your door.

 

All Entrants: A 10% discount off your next Urban Canvas campaign in 2020.

 

 

WHO CAN ENTER

Anybody working in the out-of-home industry including poster specialists, media agencies, creative agencies and even brands themselves.

 

URBAN CANVAS

Our ultra-premium Urban Canvas network is made up of 30 sites in the heart of London’s busiest, most trendy and hard to reach neighbourhoods. These unique large format sites offer full ownership and stand-out advertising in the right areas at the right time for commuters and communities.

Click here for some examples of our Urban Canvas London network.

 

 

 

THE BRIEF

Using one or more of our Urban Canvas sites we are looking for a neighbourhood focused creative idea for a brand which engages a local and commuter audience in a post-lockdown environment.

 

Click here for some examples to inspire you.

 

We would like you to:

  • Choose a brand for your idea.
  • Think of a neighbourhood and/or commuter creative strapline/s (if you also want to create a visual go for it!).
  • Choose one or more Urban Canvas locations for this idea (contact your Maximus sales rep for our full list of Urban Canvas sites or email marketing@maximusmaximise.com).
  • In 250 words or less please explain the key concept and idea behind your submission(optional).

 

 

HOW TO ENTER

Please fill in the submissions form by Wednesday 3rd June.

 

 

JUDGES

The judging panel will be made up of Senior industry figures.

 

The winner will be notified on Wednesday 10th June.

 

 

Full T&Cs can be downloaded here.

 

For any questions regarding the competition please contact marketing@maximusmaximise.com