This location offers the perfect combination of size “impact” and audience “impacts”.
The site faces 4 lanes of head-on traffic on Birmingham’s busiest city centre road and is en-route to both New Street station and the Bullring Shopping Centre, which are visited by over 30 million people annually. The entrance to Harvey Nichols and the Mailbox shopping centre, “Birmingham’s most stylish shopping, lifestyle and restaurant destination, with a variety of exclusive stores”, are literally at the foot of the site.
With an incredibly central location, brilliant visibility and massive scale, this is one of the best banners in the UK.
Birmingham has long been established as the UK’s second city (a population of over 1.1 million that rises to 2.5 million including the West Midlands), with a thriving economy, six universities, world class entertainment & retail scene plus an increasingly affluent population, “It’s no wonder this city is in the majority of today’s media plans.”
Boasting international sporting venues and entertainment/retail offerings, there is something for everyone on every day of the year.
Birmingham is a major international commercial centre, ranked as a ‘Beta World City’ acting as an important transport hub and home to many international events and conferences. A large redevelopment of the city centre is currently underway with the aim of making Birmingham ‘one of the most 20 liveable cities in the world’ within 20 years.