Max Impact

As part of the Maximus ongoing development of great British events, we are proud to release our Boat Race package of mega banner sites.

First raced in 1829, The Boat Race is one of the oldest sporting events in the world. Watched by hundreds of thousands along the banks of the River Thames, between Putney and Chiswick in London and by millions more on TV around the world, The Boat Race is a truly unique advertising opportunity.

Key Criteria

Global TV and media coverage

*Estimated worldwide television audience of half a billion people

Aired in over 200 countries

4.2 millions viewing figures

Over 300,000 people watched live from the banks

Extensive international press and online coverage

The world’s biggest annual rowing event

ABC1 demographic

Enough riverside spectators to fill the O2 Arena 15 times

More visitors in 2 hours than all 5 days at Royal Ascot

3 and a half times the attendance of a sell-out rugby match at Twickenham