The new Maximus ‘High Holborn’ Mega Banner is positioned in the heart of London’s ‘Mid Town’, offering unique exposure to an all-inclusive London demographic.
Moments from Holborn tube station, located on one of two main thoroughfares between London’s West End and the City on the A40/High Holborn, it offers an opportunity to engage a vital vehicular and pedestrian audience.
The site measures 100 metres squared allowing it to dominate this wide thoroughfare. Visible from both directions and with 4 sets of traffic lights within 200 yards, including one on its doorstep, it can deliver dwell times of over 3 minutes. In an area of poster scarcity, this is the only mega banner location on High Holborn.
This is a unique and impactful banner in the heart of the most desirable banner area in London.
The High Holborn audience is predominately affluent urbanites with a high disposable income and active lifestyle.
Midtown has its own distinctive micro-climate, benefitting in recent years from a series of major development projects with a project for further growth in the next 20 years.
Large corporate occupiers in Midtown include BAT, Pearson Group, Goldman Sachs, Sainsbury PLC, Towers & Perrins, Olswang solicitors, Covington & Burling, The Food Standards Agency, Manches Solicitors, the BBC and Reuters, Media Group M, Google, Warner Bros’ & Land Securities.