Max Impact

Our mega banner on the famous Pentonville Road in King’s Cross offers brands exceptional impacts in one of London’s busiest commuter hubs.​

Originally built to connect the City of London to the West, Pentonville Road now links two of London’s most trendy neighbourhoods – King’s Cross and Islington. ​

Thanks to the years of redevelopment and investment, King’s Cross has transformed into more than just a commuter’s thoroughfare with new shops, bars and offices springing up. This in turn has attracted a more diverse and affluent crowd of trendsetters, commuters and tech–savvy creatives. ​

Our mega banner measures an impressive 108 sqm and with visibility over 80 metres offers brands an opportunity to dominate an area that lacks in large format advertising. The site sits above a busy set of traffic lights and is seen by cars, pedestrians and cyclists heading into Angel, Islington. Pentonville Road, being a natural hill, means that the site is slightly elevated giving a noticeably enhanced stature and presence to any creative. ​

Behind the Scenes

The evolution of King’s Cross is one of London’s great success stories. No longer just a commuter’s paradise, the area now offers an exciting and buzzy vibe day and night. ​ ​

Alongside the famous Scala nightclub, the neighbourhood now heaves with outdoor restaurants, late-night bars, exhibitions, galleries and high-end offices for the likes of Google, The Guardian, Havas and Samsung. Much of this redevelopment has centered around Granary Square, behind King’s Cross Station, which also offers the perfect space for markets, events and pop-up food markets. ​

With over 50 new buildings, 1,900 new homes, 20 new streets, 10 new public parks and 26 acres of public space – King’s Cross has become a real triumph and phenomenal OOH location.