LONDON MARATHON
One of the world’s major marathons, with nearly a million attending or participating, and millions more viewing on TV
One of the world’s major marathons, with nearly a million attending or participating, and millions more viewing on TV
For many, both runners and spectators, this is a once in a lifetime experience. They’ll remember it forever, a unique opportunity for brands to tap into a heightened emotional state and integrate a message into these lifelong memories. The more emotional an experience, the more likely it is to be recalled.
The Marathon is a celebration of health, fitness, and wellbeing. The ultimate festival of physical performance and achievement. It presents a unique and powerful opportunity for brands to indelibly associate themselves with these values and capitalise on consumers’ desire to better themselves or raise their game.
The Marathon draws people from far and wide. 60,000 runners, 750,000 spectators - a unique opportunity for brand messaging. The challenge is for advertisers to rise above the crowd. The Maximus Marathon portfolio is positioned in eye-catching high level locations, dominating the eyeline, and showcasing just one brand at a time. It’s the perfect combination of desirable audience, receptive mindset, and unmissable messaging.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.