Nike & Maximus

This week saw the launch of Nike’s supercharged campaign featuring FKA Twigs, the famous singer/ songwriter. FKA Twigs was recently commenting:

‘When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves’.

The slogan ‘Do You Believe In More? really encapsulates this concept. Nike teamed up with Maximus to launch a powerful outdoor creative at the dominant Elephant & Castle site. We interviewed locals to see their views on the campaign and creative, see the reaction here.