THE SILVERSTONE GRAND PRIX
One of the most powerful OOH advertising environments in the UK because it combines half a million attendees, festival level dwell time, and a uniquely captive, emotionally charged audience.
One of the most powerful OOH advertising environments in the UK because it combines half a million attendees, festival level dwell time, and a uniquely captive, emotionally charged audience.
For spectators, the Silverstone Grand Prix is a once in a lifetime experience. Fans from across the whole of the UK often attend for the full 4 days, enjoying concerts and fan zones as well as the on-track viewing experience. The demographic mix is affluent, families, and international.
Formula1 is a celebration of technology, innovation, and speed. A festival of physical and achievement, competitive spirit and teamwork, it presents a unique and effective opportunity for advertisers to permanently associate themselves with these values, and capitalise on consumers’ desire to associate with winners.
The Silverstone Grand Prix is attended by over 500,000 premium, emotionally engaged spectators enjoying both the racing and the constantly changing festival atmosphere. The challenge is for advertisers to rise above the crowd. The Maximus Silverstone portfolio is positioned in eye-catching high level locations dominating the eyeline, and showcasing just one brand at a time. It’s the perfect combination of unique audience, receptive mindset, and unmissable messaging.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.
The UK’s leading privately owned Out of Home advertising company in the UK, ferociously independent, deeply entrepreneurial, and totally customer focused.